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DOs and DON’Ts of
a build-your-own website
Don’t underestimate the job. If you don’t get a kick
out of wrestling with a new computer program and mastering it, this
probably isn’t for you.
Do take some time trying out the idea. Go to Google and
search "easy websites." Click on a few and you’ll get a
good idea of the prices and what the main features are.
Don’t consider offers that seem too good to be true. They
are, and it’s usually not worth the time it takes to check them out.
Free sites are probably bait and switch situations, and will offer
poor support.
Don’t go the other way, either, and pick an expensive service.
There’s no reason to pay more than $5 or $10 per month for a simple
five-page website.
Do pick a major company for your first try. We favor
Godaddy.com right now. But Yahoo.com and Intuit.com also have good
starter website building tools.
Do check out available domain names. Go to www.whois.com
and see what names are available: www.drjones.com, www.stevebrown.net,
etc. But don’t buy the name right away, because the site-building
company you eventually select may get it for you for free, or at a
discount -- and will handle all the set-up.
Don’t make a long-term commitment at the start. Prices
are lower if you sign up for six months or a year, but that’s not a
good idea untill you’ve been up and running for a few months, and
feel confident in the service.
Do experiment a bit if you want to spend an hour or two
trying out a few sites. Almost all programs let you get started
without giving them a credit card.
Do schedule a significant block of time for constructing
your site. Two hours is probably minimal--four to six hours is better.
Learning to use any site-building tool can be frustrating. You have to
work through a few problems before you see the light at the end of the
tunnel.
Don’t start building your site without a little preparation.
Here’s what you’ll need for starters:
(1) A picture of yourself in digital format.
(2) A good heading at the top of the site. There’s no advantage
in putting your name in big bold letters at the top of the page unless
you’re already so famous that your name excites people’s interest.
Instead, you should lead with a "benefit" or the promise of
something useful: "You can make things better" or "Life
doesn’t have to hurt." If that seems too aggressive, keep it
more neutral: "Compassionate, professional therapy."
(3) A short two or three-line explanation of what you do.
(4) Three or four paragraphs of text to spell out the benefits that
clients can get when they work with you.
Do try out the program’s technical support when something
stops you cold. This is both a good test of the company’s dedication
to support, and a way to overcome the start-up hurdles. Telephone
support is far better than email support for a beginner, so check the
company’s telephone hours before you get started on the project. If
they stop answering the phone at 4:00 in the afternoon, think about
another company.
Don’t let "the perfect" be the enemy of "the good."
You can always make changes and improvements after your site goes
live. Nothing will motivate you like seeing your own website, up and
running.
Good luck.
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